Pete Berta

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Professional Experience 

IMP-SF | San Francisco, CA | Remote | 2021-2024
STUDIO LEAD

  • Collaborate with Director of Operations to develop agency training materials
  • Create SOP for agency quality control process
  • Administer creative software licensing 
  • Manage purchasing, licensing and organize library of stock media including photography, video footage and music.
  • Complete pre-press production on print mechanicals ensuring delivery of clean and precise files requiring minimal preparation on the part of the vendor
  • Finalize production on digitally delivered materials following best practices for resolution, image type and file size requirements for specific uses.
  • Assist Creative Directors in design and layout of user experiences with Figma.
  • Article publishing for Discover PULSE Network and insight.tech network utilizing Uberflip CMS

Plan B | Chicago, IL | (2019-2021)
PRINT PRODUCTION MANAGER / SENIOR DESIGNER

  • Secure estimates from multiple vendors and select not only based on cost but the best overall solution for the greatest return on investment.
  • Ensure print mechanicals are clean and precise to minimize unexpected costs during final production.
  • Mentor designers through challenging projects such as catalog, direct mail or those featuring complicated trimming dies.

Precision for Value | Chicago, IL | (2019-2019)
STUDIO LEAD

  • Studio point of contact for the Chicago office, one of four studio locations within the organization. Balance workload of primary office with other locations helping out whenever necessary.
  • Produce mockups of various print projects, especially formulary kits due to their complicated fold and die requirements.
  • QA all PowerPoint deliverables on a PC to ensure platform compatibility with zero impact to creative layout.
  • Offer solutions to junior staff when challenges crop up.

HAVAS WORLDWIDE, | Chicago, IL | (2012-2018)
STUDIO TEAM LEADER

  • Lead a creative and pre-production team to develop design solutions addressing client marketing and promotional needs.
  • Worked primarily on Citibank Credit Card products. Directly managing approximately 15 different products, ensuring the integrity of the creative concept is carried through to production without flaw and on schedule.
  • Responsible for the asset management of a $14M account, organizing thousands of digital and print files, ensuring brand guidelines are adhered to, and multiple teams working on account have ease of accessibility and searchability.
  • Manage $26K monthly direct mail package marketing program for client, overseeing all preproduction for print, final inspection of team files before vendor release and eventual customer distribution to millions around the globe.
  • Assist in production of interior and exterior retail branding quarterly for Citibank, implemented at all of the 700 branch locations.
  • Manage 2 full time employees and up to 4 freelancers, ensuring strict quality standards and deadlines are met.

MADDOCK DOUGLAS | Elmhurst, IL | (2009-2012)
SENIOR PRODUCTION ARTIST

  • Complete pre-production mechanicals on direct mail programs, in-store, out of home and trade show marketing.
  • Create a website prototype using iRise visualization software.
  • Support speaking engagements with presentation and visual aids.

EURO RSCG | Chicago, IL | (2007-2008)
SENIOR DIGITAL ARTIST

  • Pre-press production on print mechanicals ensuring delivery of clean and precise files to reduce costly adjustments on the part of the vendor.
  • Construct mock ups to ensure layout matches production specifications.

TWO BY FOUR | Chicago, IL | (2004-2007)
SENIOR PRODUCTION ARTIST

  • Resize magazine ads to publication specifications.
  • Complete pre-press production on retail marketing materials include in-store, apparel ticketing and packaging.

Hard Skills

Adobe Creative Cloud

  • Illustrator
  • Photoshop
  • InDesign
  • Xd
  • After Effects

Microsoft 365

  • Word
  • Excel
  • PowerPoint
  • Teams

Retouching

Technical Aspects of Photography

ADA Compliance

Xinet Digital Asset Management

UX/UI

  • Figma
  • Sketch
  • Xd
  • HTML
  • CSS
  • PHP
  • WordPress

Adobe Experience Cloud

  • AEM Sites
  • AEM Assets
  • AEM Analytics
  • Workfront

Uberflip CMS

Media Purchasing and Licensing

Soft Skills

Critical thinking

Taking ownership

Agile

Analytical

Always learning

Team player

Self-starter

Problem solver

Active listener

Observational

Education

Life in progress | Worldwide | 1974–Present
Autodidact

A true autodidact is someone who is compelled to learn on their own and often focused on a particular subject or issue until it is mastered. While everyone can be a self-taught individual, not everyone can be self-directed. From learning new software to metal fabrication, I’m able to set a goal and work to achieve it. Then set another goal. Constantly improving. 

College of DuPage | Glen Ellyn, IL | (1993-1995)
No degree acquired

Attempted to secure an associates degree to transfer to university but this type of learning did not suit me.